Analytical techniques dalam bidang Pemasaran

Teknik atau metode yang dapat digunakan  untuk menganalisa permasalahan dalam bidang Pemasaran. Teknik ini dapat dijadikan landasan untuk diimplementasikan pada  mengembangkan Sistem Informasi:

  1. Brand Development Index (BDI)/ Category development index (CDI)
  2. Brand/ Category penetration
  3. Benchmarking
  4. Blindspots analysis
  5. Functional capability and resource analysis
  6. Impact analysis
  7. Counterfactual analysis
  8. Demand analysis
  9. Emerging Issues Analysis
  10. Experience curve analysis
  11. Gap analysis
  12. Herfindahl index
  13. Industry Analysis (also known as Porter’s five forces analysis)
  14. Management profiling
  15. Market segmentation analysis
  16. Market share analysis
  17. Perceptual mapping
  18. PEST (Political, Economic, Social and Technological) analysis
  19. Portfolio analysis, such as BCG growth-share matrix or GE business screen matrix
  20. Precursor Analysis or Evolutionary analysis
  21. Product life cycle analysis and S-curve analysis (also known as technology life cycle or hype cycle analysis)
  22. Product evolutionary cycle analysis
  23. Scenario analysis
  24. Segment Share Analysis
  25. Situation analysis
  26. Strategic Group Analysis
  27. SWOT analysis
  28. Trend Analysis
  29. Value chain analysis

Sumber : Marketing Strategy

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Post Navigation